Pens Down – Adobe Comp is fun and functional

Sketching has always been an important part my team’s creative process at clevermethod. Therefore, when tasked with adding a new page to the ever growing website my colleagues and I decided to quickly sketch out how to move forward and regroup. After completing the first sketch Brian, the account manager on the project, asked if he could draw on my original legal sized sketch to share his ideas and provide feedback. I hesitated and scanned it with my phone first.

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Desire lines, the ultimate user test

…and they are fascinating. I learned about these while listening to William Lidwell, author of Universal Principles of Design, talk about them on It turns out, architects use these to learn where people like to walk before adding sidewalks.eyRJWC8