Shot on Phone AD campaign

These Ads for Lens & Shutter poke fun at the more realistic results you get while taking photos with a phone. The concept may have been stronger if some of the shots were indoors. Typically these “Shot with iPhone” Ads show well composed mid day photos with lots of light. The quality of these shots can fall apart once you move indoors. Either way these ads make me smile because it’s probably what the majority of people camera rolls look like.